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IndustryWindow and glazing companies

Digital growth for window and glazing companies.

Glazing is bought on craft and trust. Your website should prove both before the first survey.

Sector
trades
Studio
London
Disciplines
Web · SEO · PPC · Brand · AI
Avg. organic lift
212%
Where leads leak

Common reasons window and glazing companies lose work online.

  • Quality work hidden behind low-resolution photography

  • No way to show price ranges or finance options

  • Sales process slowed by manual quote turnaround

  • Outranked by national companies for premium product searches

Outcomes
72%

Conversion rate uplift on a glazing brand we rebuilt

3x

Qualified survey enquiries

1.3s

Largest contentful paint after rebuild

Quick wins

Start with a practical audit, not a sales call.

Pick the funnel that matches where you are. Each comes back with written, specific findings within one working day.

FAQ

Common questions.

  • Should we put a price calculator on the website?

    Only if the numbers it produces are ones you would honour. A calculator that quotes a figure your surveyor then doubles costs you trust and makes the first conversation harder than it needed to be. Where the product is configurable within known limits, a guide price tool filters enquiries well. Where every job turns on the survey, a clear price range with an explanation of what moves it is more honest and works better.

  • How do we compete with national companies on search?

    By not fighting them where they are strongest. National advertisers dominate broad, high volume terms with budgets an independent cannot match. What they handle poorly is specificity: particular products, conservation areas and listed properties, architect specified glazing, and the towns where you have installed work you can show. Those searches are smaller and convert considerably better.

  • Can we show finance options on the site?

    Yes, but consumer credit promotions are regulated, and what you may say is set by your lender and your own permissions rather than by us. In practice we build the finance content around whatever wording your provider approves, including a representative example where one is required. Take your own compliance advice on the wording and we will build the page to it.

  • We sell to trade and to homeowners. Should that be one website?

    One site with a clear trade route works for most, because the two audiences want different things from the same product information. Trade customers need lead times, specification detail and account terms; homeowners need reassurance, finish options and what installation involves. Two brands with different names and pricing are the case for two sites, and that is a business decision before it is a website one.

  • How do we get more surveys booked rather than quote requests?

    Ask for the survey, and make it easy to say yes to. A form that offers a date and explains what happens on the visit converts better than one demanding measurements the customer does not have. A short set of qualifying questions on that form means your surveyor spends the day on jobs worth travelling to.

09Let’s Discuss

Let’s discuss a project.

Tell us about your business, your ambition, and your timing. We’ll come back within one working day with the right shape of partnership for what you’re trying to build.

Studio
1st Floor Woodgate Studios, 2-8 Games Road
Cockfosters EN4 9HN
United Kingdom