Digital growth for architects.
Your architecture deserves a website that reads like a curated monograph, not a brochure.
- Sector
- professional
- Studio
- London
- Disciplines
- Web · SEO · PPC · Brand · AI
- Avg. organic lift
- 212%
Common reasons architects lose work online.
Photography compressed to look poor on retina screens
Project pages that read like CVs instead of stories
No clear path from 'I love this project' to 'how do I work with you'
How the best architects convert.
Each project as long-form editorial with multiple narrative beats
Studio philosophy expressed in tone of voice, not boilerplate
Quiet, confident motion that frames the work
Services built around how architects actually win work.
Time on site for project pages
Direct enquiries from end-clients
Lighthouse performance score
Start with a practical audit, not a sales call.
Pick the funnel that matches where you are. Each comes back with written, specific findings within one working day.
Common questions.
The work is the portfolio. Does the website design itself really matter?
It matters because the site is the first piece of your output most clients see, and a considered practice presented through a generic template reads as a contradiction. What we mean by design here is restraint: typography that holds long-form text, pacing that lets images breathe, and structure that carries a project narrative. If your current site already does that and simply loads badly, the honest answer is a performance fix rather than a rebuild.
Should the site be structured around RIBA work stages?
Rarely as the main navigation. Stages 0 to 7 are how the profession organises delivery, not how a prospective client thinks, and a site arranged that way asks people to learn your process before they can find anything. Work stages earn their place inside a services or process page, where you set expectations about scope and fees. The primary structure should be the projects.
Will making the site fast ruin the photography?
No, if it is done properly. Most architecture sites are slow because full resolution files are dropped in unprocessed, not because the images are good. Modern formats, correctly sized variants for each breakpoint and a sensible loading order let you serve images that hold up on a retina display and still load quickly. What does damage the work is blunt compression applied to chase a score, and we will not do that.
Do architecture practices need SEO, or is it all referral?
Referral brings most of the work for most practices, and we will not pretend otherwise. Search earns its place in two narrower ways: being findable when someone who heard your name looks you up, and appearing for project type and location searches from clients with no referral route to you, such as private residential and conservation work. If your pipeline is entirely developer led and full, the budget is better spent elsewhere.
Should we run Google Ads?
Usually not for winning commissions. The searches that convert for a studio are low in volume and often already yours through referral, and paid clicks tend to bring enquiries well below your minimum project size. Where ads do make sense is recruitment, promoting an exhibition or competition entry, and protecting your studio name if someone else bids on it. We would rather say skip it than sell a campaign that fills your inbox with the wrong enquiries.
professional
Interior designers
Residential and commercial interior design studios competing on portfolio strength and trust.
trades
Construction companies
Main contractors, design-and-build firms, and specialist construction businesses competing for repeat client work.
trades
Stone and worktop companies
Granite, quartz, and natural stone specialists competing on craft, lead time, and showroom traffic.
Let’s discuss a project.
Tell us about your business, your ambition, and your timing. We’ll come back within one working day with the right shape of partnership for what you’re trying to build.
- info@molo.agency
- Phone
- +44 207 255 2221
- Studio
- 1st Floor Woodgate Studios, 2-8 Games Road
Cockfosters EN4 9HN
United Kingdom