Digital growth for stone and worktop companies.
Stone is sold on the showroom floor. Your website's job is to get people there qualified.
- Sector
- trades
- Studio
- London
- Disciplines
- Web · SEO · PPC · Brand · AI
- Avg. organic lift
- 212%
Common reasons stone and worktop companies lose work online.
Slow product galleries that bounce on mobile
No clear way to show stone, price tier, and lead time together
Generic photography that doesn't communicate quality
Wasted sales time on tyre-kicker enquiries
Services built around how stone and worktop companies actually win work.
Increase in revenue (Granite Direct)
Organic traffic growth
Return on ad spend
Start with a practical audit, not a sales call.
Pick the funnel that matches where you are. Each comes back with written, specific findings within one working day.
Common questions.
Can the website show which slabs we have in stock?
It can, if your stock data lives somewhere it can be read from. Where a system holds slab records, we can surface availability and reserve requests on the site. Where stock is tracked on a spreadsheet or in someone’s head, a live feed is not realistic yet and we would say so. The middle path many yards prefer is showing the materials you carry with an availability request, rather than a live count that goes wrong in public.
Should we quote per square metre online?
A price band per material is usually the right level of detail. A single rate invites comparison on a number that ignores edge profiles, cutouts, thickness, templating and fitting, and you then spend the consultation explaining why the real figure is higher. Showing tiers, with what moves a job between them, sets expectations before anyone visits.
How do we get more people into the showroom instead of emailing for prices?
Give them a reason email cannot satisfy. Stone is chosen on the veining of an actual slab, and a site that says so, shows the space and makes booking a visit as easy as sending an enquiry shifts the behaviour. Appointment booking with a named person converts better than a general contact form, and it tells your team who is worth an hour of their time.
We supply kitchen retailers as well as homeowners. How should the site handle both?
Separate routes from the homepage and separate content behind them. Trade customers care about templating turnaround, tolerances, remedial policy and account terms; homeowners care about how it will look and what it will cost. Mixing the two produces a site that speaks properly to neither, and the trade section is usually the one left to go out of date.
Our photography is mostly supplier images. Does that matter?
It matters more in this sector than most. Supplier renders appear on every competitor site, so a customer comparing three companies sees the same quartz three times and decides on price alone. Photography of your own installations, even a modest set shot consistently, is often the highest value investment a stone company can make alongside the site itself.
trades
Kitchen companies
Bespoke and luxury kitchen retailers and installers competing on craft, lead time, and price.
professional
Interior designers
Residential and commercial interior design studios competing on portfolio strength and trust.
trades
Construction companies
Main contractors, design-and-build firms, and specialist construction businesses competing for repeat client work.
Let’s discuss a project.
Tell us about your business, your ambition, and your timing. We’ll come back within one working day with the right shape of partnership for what you’re trying to build.
- info@molo.agency
- Phone
- +44 207 255 2221
- Studio
- 1st Floor Woodgate Studios, 2-8 Games Road
Cockfosters EN4 9HN
United Kingdom