How Businesses Are Getting Customers From Google & ChatGPT in 2026
Search behaviour is splitting across two systems at once. This session covers how businesses are now being found through both traditional search and AI assistants, what actually influences whether you get recommended, and how to improve visibility across Google, ChatGPT and the wider AI search ecosystem.
- Recorded
- Thursday, 1 October 2026
- Duration
- 50 minutes
- Format
- On-demand recording
- Cost
- Free
Speaker
Michail Damoulis · Founder & Managing Director, Molo Agency
No cost, no sales pitch, and no phone number required to register.
Watch the recording
Add your details and the recording opens straight away. We will email you the link too.
- Customers now research one need across Google, AI assistants, maps and reviews before they get in touch, so a business has to be findable in several places at once.
- SEO and GEO share the same foundations: clear service pages, sound technical basics, accurate business information and genuine evidence. You do not need two separate strategies, and nobody can guarantee placement in either.
- Your website is only part of the evidence. Consistent, credible information across the sources that matter in your sector helps people, and AI systems, understand who you are and what you do.
- Visibility only pays when it turns into enquiries. Improving the whole journey, from being found to the page, the enquiry and the follow-up, compounds in a way that fixing one channel does not.
- Start this week: improve one commercially important service page, check your business information, answer three real customer questions, add genuine project evidence and record a baseline.
Six things you can act on.
How search behaviour is changing
Where customers actually start now, and how they move between Google, ChatGPT and other AI-powered discovery tools before they ever reach a website.
What GEO actually means
Generative Engine Optimisation in plain terms: what it is, how it differs from traditional SEO, and which parts of it are genuinely new.
Why some businesses get recommended by AI
The role of content, authority, entities, third-party references, brand signals and structured information in whether an assistant names you.
What still matters for Google
Why technical foundations, search intent, authority, content quality and user experience remain decisive — and are not replaced by any of this.
How SEO and GEO work together
Why these are complementary rather than competing, and where the same piece of work pays off in both systems at once.
What to do in the next 90 days
A practical sequence you can take back to your own team, in the order that tends to produce results soonest.
A step has appeared between you and the customer.
For twenty years the route to a business was a search and a click. Increasingly there is something in between deciding which businesses get mentioned at all — and it is not reading your website the way a person does.
The model most sites were built for
What is happening now
The session covers what decides whether your business is the one named at that new step, and what still has to be right for the original route to keep working.
Written for the people who decide.
No technical background needed. If search is a route to customers for your business, the session will be useful — the sectors below are simply where these questions come up most.
Roles
- Business owners
- Managing directors
- Marketing directors
- Marketing managers
- Founders
- Growth teams
Particularly relevant in
- Professional services
- Finance
- Legal
- Property
- Construction
- Home improvement
- Healthcare
- Technology
- B2B services
Built from real campaigns, not theory.
Everything covered comes out of work Molo is doing for clients now. See the case studies.
Founder & Managing Director · Molo Agency
Michail Damoulis
Michail works with businesses on digital growth across websites, SEO, GEO, paid acquisition and emerging AI-driven search strategies. He sets Molo's commercial direction and leads the senior strategy work across the agency's largest engagements.
Before you register.
Is the webinar free?
Yes. It is free to watch and there is nothing to pay at any point.
Who is the webinar for?
Business owners, directors and marketers who want to understand how their business is found across Google and AI search, and what to do about it.
Do I need technical SEO knowledge?
No. The session is aimed at commercial decision-makers, and everything technical is explained in plain terms.
How do I watch it?
Register with your details and the recording opens straight away. We also email you the link so you can come back to it.
How long is the recording?
About 50 minutes. The recording covers the full presentation; the live Q&A was not recorded.
Can I ask a question after watching?
Yes. Reply to the email we send you, or add a question when you register, and Michail will come back to you.
Watch the session
- Free
- Online
- 50 minutes
- Watch any time
A practical session, not a pitch. You will leave with a sequence you can hand to your own team.