There is no universal answer to 'how much does a website cost,' because there is no universal website. But there is a useful range, and a useful way to think about scope.
At the entry of the bespoke market in London — small editorial brand sites with a CMS — projects start around £18,000 to £28,000. Mid-market marketing websites with deeper content systems, motion, and integrations sit between £35,000 and £75,000. Flagship sites with custom 3D, complex CMS, multiple regions, or product storytelling routinely run £80,000 to £200,000+.
E-commerce shifts the equation. Custom Shopify builds for premium brands typically run £25,000 to £80,000+, depending on bespoke product detail page logic, internationalisation, and integrations.
Use our cost calculator for an immediate estimate, or talk to us — we'll either quote you fairly or point you to the right shape of partner if your scope sits outside ours.