Digital growth for solicitors.
Legal work is bought on trust in high-stakes moments. We build practice-area sites and search visibility that reassure clients and route enquiries to the right team, fast.
- Sector
- professional
- Studio
- London
- Disciplines
- Web · SEO · PPC · Brand · AI
- Avg. organic lift
- 212%
Common reasons solicitors lose work online.
A single "Services" page instead of a page per practice area that speaks to the client's situation
No price or process information where the SRA transparency rules expect it, so enquirers assume the worst
Reviews live on Google but never appear on the pages where people decide
Enquiry forms sit unanswered for hours in matters where people simply call the next firm on the list
How the best solicitors convert.
A dedicated, well-written page for each practice area, framed around the client's problem
Clear next steps, price transparency where required, and reassurance about process and confidentiality
Named solicitor profiles with credentials, and genuine client reviews surfaced in context
Fast, structured intake that routes each enquiry to the right team
Services built around how solicitors actually win work.
Average organic traffic lift in 6 months
Average return on ad spend
Reduction in cost per lead
Start with a practical audit, not a sales call.
Pick the funnel that matches where you are. Each comes back with written, specific findings within one working day.
Common questions.
How do solicitors get more enquiries from their website?
Give each practice area its own page, written around the client's situation rather than the law. Someone facing a divorce or a property purchase wants to know you handle their exact problem, what happens next, and roughly what it costs. Surface genuine reviews and named solicitor profiles where people decide, and answer enquiries fast, because in urgent matters people call the next firm on the list. Clear pages plus quick response is what converts.
Do law firms need separate pages for each practice area?
Yes. A single "Services" page cannot rank for conveyancing, family, probate, and employment at once, and it cannot speak to the very different clients behind each. Separate, well-written pages let you rank for how people actually search their legal problem, and they let each page reassure one type of client about process, price, and outcome. It is the single biggest structural fix most firms' sites need.
Can solicitors advertise on Google?
Yes, within the SRA rules. You can run Google Ads by practice area, but your messaging must be accurate and not misleading, and you cannot guarantee outcomes. Paid search works best for high-value matters where a qualified enquiry is worth a great deal, provided ads send people to a compliant, situation-specific landing page. Done properly it captures active demand; done carelessly it wastes budget on unqualified clicks and risks regulatory issues.
How important are reviews for a law firm?
Very. Legal work is high-trust and often distressing, so prospective clients lean heavily on the experience of others before making contact. Genuine reviews on Google and on your own pages, ideally specific to the practice area, reassure people at the moment of decision. The mistake most firms make is leaving reviews on a third-party profile instead of surfacing them where enquiries happen. Reputation is part of the product; show it in context.
What are the SRA transparency rules for a solicitor's website?
The SRA Transparency Rules require firms to publish cost and service information for certain work, including some conveyancing, probate, immigration, employment tribunal, debt recovery, and licensing matters, along with your regulatory details and complaints information. Beyond compliance, publishing clear price and process guidance reassures enquirers who otherwise assume the worst and go elsewhere. We build these requirements into the page structure so the site meets the rules and converts better.
Let’s discuss a project.
Tell us about your business, your ambition, and your timing. We’ll come back within one working day with the right shape of partnership for what you’re trying to build.
- info@molo.agency
- Phone
- +44 207 255 2221
- Studio
- 1st Floor Woodgate Studios, 2-8 Games Road
Cockfosters EN4 9HN
United Kingdom