Digital growth for restaurants.
Most restaurant discovery happens on Google, a phone and a map before anyone reads your website. We build sites that turn that search into covers, not commission for a delivery app.
- Sector
- hospitality
- Studio
- London
- Disciplines
- Web · SEO · PPC · Brand · AI
- Avg. organic lift
- 212%
Common reasons restaurants lose work online.
Menus locked in PDFs that pinch-to-zoom on a phone and are invisible to search
No online booking, so a full inbox of demand quietly walks to the restaurant next door
Opening hours, address and phone number that disagree between the site, Google and the delivery apps
Photography that undersells the room and the food against slicker-looking competitors
How the best restaurants convert.
Menu as fast, readable HTML that search engines and diners can both use
Direct booking front and centre, reducing reliance on commission-charging platforms
A Google Business Profile that matches the site exactly, with fresh photos and current hours
Real reviews surfaced on the pages where people decide where to eat
Services built around how restaurants actually win work.
Average organic traffic lift in 6 months
Average return on ad spend
Reduction in cost per lead
Start with a practical audit, not a sales call.
Pick the funnel that matches where you are. Each comes back with written, specific findings within one working day.
Common questions.
Do restaurants still need a website when everyone uses Google and delivery apps?
Yes. Google, delivery apps and Instagram are where people find you, but your website is where they read the full menu, check hours and book a table without a platform taking commission. It is also the only channel you fully control. Aggregators own the customer and charge on every order, so a direct site lets you keep both the relationship and the margin.
How do I get my restaurant to show up on Google Maps?
Claim and verify your Google Business Profile, then keep it accurate: correct category, opening hours, address, phone and a link to your booking page. Add fresh photos regularly, reply to reviews, and make sure the name, address and phone on your website match exactly. Consistent, complete information is what Maps rewards, alongside genuine reviews from real diners. It takes upkeep, not a one-off fix.
Should restaurants take direct bookings or use a third-party system?
Both have a place. A booking platform like OpenTable or ResDiary handles covers, deposits and no-shows well, but some charge per cover or monthly. The key is putting a clear 'Book a table' button on every page and owning the diner data where you can. Whatever system you choose, it should load fast on mobile and confirm instantly; a slow or hidden booking flow loses the table.
How can restaurants reduce reliance on Deliveroo and Uber Eats?
You cannot ignore the aggregators, but you can build a direct channel alongside them. Offer ordering and booking on your own site, capture email and phone numbers with consent, and give regulars a reason to come back directly, such as loyalty or set menus. Use the platforms for discovery and reach, then move repeat customers to channels you own, where you keep the full margin and the data.
Why should a restaurant menu be on the website as text, not a PDF?
PDF menus are hard to read on a phone, slow to load and largely invisible to search engines, so a diner searching for a specific dish will not find you. A menu built as proper web text is fast, easy to scan on mobile, simple to update when prices or dishes change, and can rank for those searches. It also lets you show dietary information and photos clearly.
Let’s discuss a project.
Tell us about your business, your ambition, and your timing. We’ll come back within one working day with the right shape of partnership for what you’re trying to build.
- info@molo.agency
- Phone
- +44 207 255 2221
- Studio
- 1st Floor Woodgate Studios, 2-8 Games Road
Cockfosters EN4 9HN
United Kingdom