Digital growth for electricians.
Electrical work is invisible and safety-critical, so the customer is really buying your certification. We build sites that prove your NICEIC or NAPIT registration and capture the recurring landlord EICR and EV charger demand most sparkies ignore.
- Sector
- trades
- Studio
- London
- Disciplines
- Web · SEO · PPC · Brand · AI
- Avg. organic lift
- 212%
Common reasons electricians lose work online.
NICEIC or NAPIT registration numbers are missing, so customers who cannot judge the work fall back on the cheapest quote
There is no dedicated EICR page, so recurring landlord certificate demand goes to a competitor who targets it directly
EV charger installation is not called out, so grant-conscious buyers cannot tell you are an approved installer
The same enquiry form handles a sixty-pound socket and a four-thousand-pound rewire, so higher-value jobs get lost in the noise
How the best electricians convert.
Certification badges and registration numbers such as NICEIC, NAPIT and Part P on every service page, not just the footer
Dedicated pages for landlord EICRs, rewires, consumer unit upgrades and EV chargers so each one ranks and reassures
Clear routing that separates urgent faults, fixed-price small jobs and larger quoted work
A steady review programme feeding the Google map results where 'electrician near me' is decided
Services built around how electricians actually win work.
Average organic traffic lift in 6 months
Average return on ad spend
Reduction in cost per lead
Start with a practical audit, not a sales call.
Pick the funnel that matches where you are. Each comes back with written, specific findings within one working day.
Common questions.
How do electricians get more customers online?
Most electrical work now starts with a local Google search, so the priorities are a complete Google Business Profile, genuine reviews after each job, and a website with a page for every service and area you cover. Showing your NICEIC or NAPIT registration builds the trust customers cannot judge for themselves. Dedicated pages for EICRs, rewires and EV chargers capture searches a single services page misses.
Do electricians need a website or is Google Business Profile enough?
You need both. A Google Business Profile gets you into the local map results, but it cannot show your full range, certifications, prices or reviews the way a website can, and you do not own it. A website lets you rank for specific searches like landlord EICRs and EV chargers, prove your accreditations, and convert enquiries on your own terms rather than competing purely on a directory listing.
How do I get more EICR and landlord certificate work?
Landlords must renew an EICR every five years, so this is predictable, repeatable work worth targeting directly. Build a dedicated EICR page that ranks for 'landlord electrical certificate' in your area, make booking simple, and record renewal dates so you can remind landlords before they lapse. Reviews that mention EICRs and a clear price guide help letting agents and landlords choose you over a general search.
How much does an electrician's website cost?
It depends on scope rather than a set price. A sole-trader sparky needs far less than a firm covering commercial fit-outs, landlord EICRs and EV chargers across several towns. Cost is driven by how many service and location pages you need, whether you want online booking, call tracking or quote forms, and the standard of the build. Treat it as a lead-generating asset and budget against the work it should win.
Should electricians advertise on Google Ads?
Google Ads can work well for electricians because it puts you in front of people searching for a specific, often urgent job right now. It is most cost-effective on higher-value or time-sensitive terms like rewires, EICRs, EV chargers and emergency faults, paired with call tracking so you know which searches turn into jobs. For low-value, low-margin work, strong local SEO and reviews usually deliver better returns than paid clicks.
Let’s discuss a project.
Tell us about your business, your ambition, and your timing. We’ll come back within one working day with the right shape of partnership for what you’re trying to build.
- info@molo.agency
- Phone
- +44 207 255 2221
- Studio
- 1st Floor Woodgate Studios, 2-8 Games Road
Cockfosters EN4 9HN
United Kingdom